PARALLEL-PLAY | Dirty Laundry Bar (Los Angeles)
Parallel-Play is a creative studio that specializes in adventure and innovation. Our research driven design strategy helps our clients identify their communication goals, while our passion, technical expertise and infectious spirit lead us to outcomes that achieve those goals.
creative, studio, graphic design, illustration, photography, branding, identity, typography, handdrawn, los angeles
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Dirty Laundry Bar (Los Angeles)


Client: Houston Hospitality

Media: Brand Identity / Web & Mobile Site / Print Menu / Stationery Suite / Social Media Collateral

Notes: Deep in the basement of a Hollywood silver screen era apartment building lies a speakeasy that once belonged to Rudolph Valentino and was often co-hosted by the buxom Mae West.

The grime meets glamor design concept for the Houston Brothers venture—Dirty Laundry—was inspired by the prohibition era method of using laundry services to transport booze, and the silver screen history of the location itself. The website features a responsive skeuomorphic design with an integrated reservation system provided by Seven Rooms, as well as a mobile version that allows iphone and ipad users to make reservations from their hand held devices.


Branding & Identity, Web Design